Guide · Social · 2026
Social Media Image Sizes — Complete Cheat Sheet 2026
In 2026, prioritize these canvases: Instagram 1080 × 1080, Facebook 1200 × 630, LinkedIn 1200 × 627, Twitter/X 1200 × 675, and YouTube 1280 × 720. Correct aspect ratio beats raw megapixels—networks rescale uploads, so native widths reduce surprise crops. Use the tables below, then batch exports from one master in the Social Media Image Resizer.
Instagram Image Sizes 2026
Targets align with Instagram’s primary display widths; Stories and Reels share the same 9:16 pixel frame.
| Placement | Dimensions | Aspect Ratio | Notes |
|---|---|---|---|
| Feed Post (square) | 1080 × 1080 px | 1 : 1 | Default grid card; safest default when you only export one feed asset. |
| Feed Post (portrait) | 1080 × 1350 px | 4 : 5 | Taller in the home feed—great for product hero shots; keep faces away from top/bottom crop edges. |
| Feed Post (landscape) | 1080 × 566 px | ≈1.91 : 1 | Cinematic width; shorter tile height—watch small-type legibility after compression. |
| Stories | 1080 × 1920 px | 9 : 16 | Full-screen vertical; leave ~250 px bottom margin for stickers and reply UI. |
| Reels | 1080 × 1920 px | 9 : 16 | Same canvas as Stories for still covers; video has separate duration and safe-area overlays. |
| Profile Photo | 320 × 320 px (min); 1080 × 1080 px export common | 1 : 1 (circle crop) | Circle masks corners—center the face or logo and avoid tiny text on the ring edge. |
| Highlights Cover | 1080 × 1920 px | 9 : 16 source | Design full story frame; highlight bubble crops a circle from the center of the art. |
Facebook Image Sizes 2026
Page cover and event art still crop by device—design with a centered safe zone and preview on phone first.
| Placement | Dimensions | Aspect Ratio | Notes |
|---|---|---|---|
| Feed Post / link preview | 1200 × 630 px | ≈1.91 : 1 | Classic Open Graph ratio for shared links and many single-image posts. |
| Cover Photo (Page) | 820 × 312 px (displays); upload 1640 × 624 px for sharp retina | ≈2.63 : 1 | Desktop banner crops differently than mobile—keep logos inside the center “safe” band. |
| Event Cover | 1920 × 1005 px | ≈1.91 : 1 | Wide hero for event listings; verify text on both desktop and mobile preview. |
| Profile Photo | 360 × 360 px (recommended upload) | 1 : 1 | Displays small in comments; square source avoids surprise circle crop from rectangles. |
| Story | 1080 × 1920 px | 9 : 16 | Same vertical canvas as Instagram Stories; reserve edges for finger taps. |
LinkedIn Image Sizes 2026
Feed and article heroes share the ~1.91:1 family so one landscape master can often double-duty with minor crops.
| Placement | Dimensions | Aspect Ratio | Notes |
|---|---|---|---|
| Feed Post / shared link | 1200 × 627 px | ≈1.91 : 1 | Matches most LinkedIn link and image cards; keep copy inside center 80% for cropping variance. |
| Cover Photo (personal) | 1584 × 396 px | 4 : 1 | Wide masthead behind your profile; avoid critical text at far left/right where avatars overlap on some views. |
| Profile Photo | 400 × 400 px (minimum practical) | 1 : 1 | Square headshot; higher exports stay crisp after platform compression. |
| Company Banner | 1128 × 191 px (minimum); larger uploads scale down | ≈5.9 : 1 | Ultra-wide strip—logos left, tagline center, keep height minimal for legibility. |
| Article Cover | 1200 × 627 px | ≈1.91 : 1 | Editorial hero for LinkedIn articles; same ratio as feed images for predictable crops. |
Twitter / X Image Sizes 2026
Horizontal tweet images match the in-app card preview; headers stay ultra-wide—avoid tiny type.
| Placement | Dimensions | Aspect Ratio | Notes |
|---|---|---|---|
| Tweet Image | 1200 × 675 px | 16 : 9 | In-feed preview favors horizontal cards; taller images may get cropped in timeline. |
| Header Photo | 1500 × 500 px | 3 : 1 | Ultra-wide profile banner; profile photo overlaps lower-left—keep branding right of center. |
| Profile Photo | 400 × 400 px | 1 : 1 | Rounded square in UI; export square PNG with transparent corners if you need exact control. |
YouTube Image Sizes 2026
Thumbnails should stay readable at phone size; channel art must respect the shrinking “safe” rectangle across devices.
| Placement | Dimensions | Aspect Ratio | Notes |
|---|---|---|---|
| Thumbnail | 1280 × 720 px | 16 : 9 | Official recommended custom thumbnail canvas; under 2 MB file size when possible. |
| Channel Art | 2560 × 1440 px (full); safe text ~1546 × 423 px on TV/desktop | 16 : 9 | TV-safe “inner” zone is smallest—design logos inside that box, treat outer areas as bleed. |
| Profile Photo | 800 × 800 px | 1 : 1 | Round crop in most surfaces; center subject and test on dark and light backgrounds. |
| End Screen | 1920 × 1080 px (match video project) | 16 : 9 | End cards overlay the last seconds—plan clickable regions away from dense artwork. |
TikTok Image Sizes 2026
Profile art is tiny in the feed—prioritize a bold silhouette. Vertical video matches Instagram Reels exports.
| Placement | Dimensions | Aspect Ratio | Notes |
|---|---|---|---|
| Profile Photo | 200 × 200 px (minimum) | 1 : 1 | Small ring in-app; export higher (e.g. 500 × 500) and let the app downscale for sharper edges. |
| Video (vertical) | 1080 × 1920 px | 9 : 16 | Full-screen phone frame; leave UI-safe margins for captions, likes, and share row. |
Pinterest Image Sizes 2026
Tall 2:3 pins still win scroll depth; vertical story-style pins use the same 9:16 phone canvas as other apps.
| Placement | Dimensions | Aspect Ratio | Notes |
|---|---|---|---|
| Standard Pin | 1000 × 1500 px | 2 : 3 | Tall pins occupy more feed height—ideal for infographics and step lists. |
| Story / Idea Pin (vertical) | 1080 × 1920 px | 9 : 16 | Full-bleed vertical story format; confirm current product name in Pinterest Business Help. |
| Profile Photo | 280 × 280 px (recommended) | 1 : 1 | Circle crop; simple mark or face reads better than wide wordmarks. |
Tips for Getting Image Sizes Right
Use each network’s safe zones—profile avatars, play buttons, and reply rows overlap edges more than marketing mockups show.
Design mobile first because most impressions happen on phones; if it reads there, desktop is usually fine.
Keep headlines and logos inset from borders so JPEG ringing and accidental center crops do not slice type.
Test in-app with a private draft or colleague account before a launch—every compression pass is different from Figma’s perfect vectors.
Resize Any Image to the Right Size Instantly
ConvertPal’s Social Media Image Resizer includes presets for Instagram post/story/landscape, Twitter post and header, LinkedIn post and cover, Facebook cover, YouTube thumbnail, and TikTok vertical—upload once, pick targets, and download a ZIP of JPEGs or PNGs with center-crop cover or letterbox contain modes.
Frequently Asked Questions
- What is the best image size for social media in 2026?
- There is no universal size—each slot expects its own ratio. Pick the row for where the image actually appears (feed, story, banner, thumbnail) and export at that aspect ratio so the app does not invent crops. When you need many slots, batch presets in the resizer turn one master photo into every target size.
- What size should a Facebook cover photo be?
- Design to the 820 × 312 display area, but upload about 1640 × 624 (2×) for sharper type after compression. Keep logos in the horizontal center “safe” band—phones crop the sides harder than desktop previews show. Confirm in Meta’s mobile preview before launch.
- What resolution should social media images be?
- Use each network’s cheat-sheet long edge: about 1080 px tall for 9:16 phone frames, 1200 px wide for many feed cards, 1280 px wide for YouTube thumbnails. Oversized uploads are downscaled anyway—match the ratio first, then export sRGB JPEG at high quality unless you need PNG alpha.
- Can I use the same image size for all platforms?
- Not really—one 1080 × 1080 square cannot become a 1500 × 500 header or a 9:16 story without cropping or bars. Start from one hero photo if you like, but export each placement’s ratio. The resizer’s presets exist so that workflow stays fast instead of manual canvas math.
- What aspect ratio is best for Instagram in 2026?
- Feed stills: 4:5 (1080 × 1350) is tallest in the grid; 1:1 (1080 × 1080) is the safest default. Stories and Reels both want 9:16 (1080 × 1920). Pick one feed style and stay consistent so your grid feels intentional, not random crops.
Specs change—confirm dimensions in each platform’s official help center before large paid campaigns. This page is updated annually; older slugs redirect to the current year (see site redirects).